Amazon Ads management · US · UK · Europe
Find out where your Amazon profit is leaking.
Hull & Co. runs Amazon Ads for brands selling on amazon.com, amazon.co.uk and across Europe. We start by showing you, in your own currency, what your ads and margins are losing. Then we manage your campaigns against what each product actually clears, not what the ad console says.
Where one sale goes on amazon.com
$24.99Example product with typical fees. US prices are shown before sales tax, which Amazon adds at checkout. In the UK and Europe, VAT comes out of the price the customer sees.
Cross-border
A listing that wins in one country can leak in the next
Taxes, fees, search words and buyer habits change at every border. Copying a listing across and switching on the same ads is how a profitable product turns into a loss overseas.
Your US listing won't convert as it is
Prices have to include VAT, so the same price leaves you less. Shoppers search with different words. We check price, keywords and fees before you spend on ads.
A bigger market with dearer clicks
There's no VAT in the US price, but clicks often cost more and competition is heavier. Break-even ACOS decides whether US growth makes money, so we work it out first.
Growing where you already sell
Most of the money is in the account you already have. The same audit works on any Amazon marketplace, using that country's fees and tax rules.
What we check
Four places money leaks out of an Amazon account
Revenue can grow while profit shrinks. These are the four leaks we measure in every audit, product by product, in your currency.
Ad spend on searches that never sell
Search terms with plenty of clicks and no orders. We sort the irrelevant ones (block them) from the relevant ones (lower the bid, fix the listing) so you don't cut off good traffic by mistake.
"rope toy for cats" · 14 clicks · 0 orders · $15.40
Ads running above break-even ACOS
Every product has an ACOS above which each ad sale loses money. We work it out from your real costs, then check which terms are over it and whether the problem is cost or conversion.
Break-even 35.6% · actual 38.2% · losing on every ad sale
Stock running low while you're ranking
When FBA stock drops, delivery promises slip from "Today" to "Tomorrow" in some areas and rank follows. We compare days of cover with your supplier lead time, for each marketplace.
420 units · 20 a day · 21 days cover · 45-day lead time
Traffic that lands and doesn't convert
Ratings, images, A+ content, titles that cut off on phones, prices out of line with page 1. A 15-point check on every main product, scored.
Ranks 6th for "dog bed" · rated 3.6★ · no A+ content
How it works
You see the findings before you spend anything
We find what's wrong first and show you the numbers. Then we run your ads for you, and you can see every change we make. If you have your own team, we can coach them instead.
Listing teardown
A one-page breakdown of your main product, built from what's public on Amazon: your rank, competitors, rating, ads and the three fixes we'd make first.
- No access needed
- Back within 2 working days
Full profit audit
You email us three reports from Seller Central. We return the leaks in your currency and a prioritised 30-day fix list, then talk you through it on a call.
- Search Term, Placement and Business Reports
- No login or password shared
Managed Amazon Ads
We run your campaigns day to day: search terms, bids, budgets and negatives, all set against each product's real margin. You get a weekly report and a monthly call.
- Founding rate, first 3 brands
- 3-month minimum, then monthly
Pricing
A fixed monthly fee. Never a cut of your sales.
We're taking on three founding brands at a lower rate while we build our case studies. After that, management starts from $2,500 a month, depending on your ad spend.
Full profit audit
- Wasted spend and over-break-even terms, in your currency
- Break-even ACOS per product
- Spend on Amazon's defaults: off-Amazon ads and AI prompts
- Stock cover and listing score
- 30-day fix list and a walkthrough call
Growth coaching
- For brands with their own team
- Weekly strategy call
- Weekday support by message
- Monthly KPI report
- Cancel any time
Managed Amazon Ads
- We run Sponsored Products, Brands and Display
- Bids and budgets set to each product's real margin
- Weekly report and monthly call
- First 3 brands, 3-month minimum
- Ad spend paid by you, direct to Amazon
If the audit doesn't find at least $595 a month in wasted spend or recoverable margin, your first month of coaching is free.
Invoiced in US dollars, pounds or euros. Our fees don't include your ad spend. One coaching fee covers every marketplace you sell in.
What you get back
Numbers you can act on this week
Lewis Hull
Founder, Hull & Co. Growth
- Based
- East Midlands, UK
- Selling on Amazon
- Since 2022
- Amazon Ads
- Certified in Sponsored Ads and Retail, both to Advanced level
- Works with
- Brands on Amazon in the US, UK and Europe
- Services
- Managed ads, audits and coaching
About
Built by a seller, for brands too small for the big agencies
Lewis has sold on Amazon UK through his own company since 2022. Four years of fees, ads, stock and reviews taught him that sales are easy to see and profit isn't. He also holds four Amazon Ads certifications: Sponsored Ads, Sponsored Ads Advanced, Retail and Advanced Retail. Hull & Co. Growth exists to give other sellers that same view of their numbers, in whichever country they sell.
Most Amazon agencies want brands doing millions. Smaller sellers get left with guesswork, or with an agency that runs the account as a black box.
Hull & Co. works the other way round. We start with the maths: your real costs, your break-even point, and where each dollar, pound or euro of ad spend goes. Then we run your ads to those numbers and show you what changed and why, so the account gets better and you understand it.
UK afternoons are US East Coast mornings, so calls fit a working day on both sides of the Atlantic.
Questions
Before you get in touch
If your question isn't here, email or call. You'll get an answer from Lewis directly.
Do you need my Seller Central login?
No. For the teardown we only use what's public on Amazon. For the full audit you download three reports yourself (Search Term, Placement and Business Report) and email them over. If we manage your ads or coach your team, you add us as a user on your account, which you control and can remove at any time. We never need your password.
Do you work with US brands?
Yes. We audit amazon.com accounts the same way as UK ones, using US fees and pricing before sales tax. Calls run in your morning, which is our afternoon, and we invoice in US dollars.
Which marketplaces do you cover?
The US, Canada, the UK, Germany, France, Italy, Spain and the Netherlands. If you sell in more than one, the audit compares them side by side so you can see which country makes you the most per sale after ads.
Will you run my ads for me?
Yes, that's our main service. We manage Sponsored Products, Sponsored Brands and Sponsored Display for you, and you pay Amazon for the ad spend directly. If you have your own team or freelancer, we can coach them instead.
What size of seller is this for?
Management suits brands selling roughly $25k a month or more on Amazon, with their own products and advertising already running. Below that, coaching is usually better value. If you haven't launched yet, we're probably not the right fit.
Is there a contract?
Management has a 3-month minimum, then runs month to month. Coaching is month to month and you can cancel any time.
What if the audit doesn't find much?
Then we'll tell you, and you've lost nothing. If it finds less than $595 a month in wasted spend or recoverable margin and you still want coaching, your first month is free.
Are you connected to Amazon?
No. Hull & Co. Growth is independent and isn't affiliated with or endorsed by Amazon.
Get your free teardown
Send us one product. We'll show you where it's leaking.
Use the form, or email or call with these three things. Your teardown will be back within two working days.
- Your brand name
- The ASIN or link of your main product
- The search term you most want to win